Explainer Video Production

Explainer videos are quoted by length, style, and complexity. Most projects receive a fixed-scope quote after a short discovery call, so you know the full cost upfront.

The sweet spot is 60–90 seconds. It's long enough to explain your value and short enough to keep viewers watching to the end.

We produce animated 2D, character-driven, motion graphics, and whiteboard/illustrated explainer videos — matched to your brand and goals.

Yes. Conversion-focused scriptwriting is part of our explainer video production, along with voiceover, music, and sound design.

Roughly 150 words for a 60 second video. Comfortable narration runs at about two and a half words per second, and going faster to fit more in is the most common reason an explainer feels rushed. If the script will not fit, the answer is almost always to cut a point rather than to speed up the read — one idea landing beats three going past.

The highest-return placements are usually your homepage or product page hero, the top of a paid landing page, and onboarding emails. Sales teams also get a lot of use out of them in outbound follow-ups. We deliver widescreen, square, and vertical cuts from the same production, plus a silent captioned version, because a large share of social viewers watch with the sound off.

Yes. We audition professional voice artists against your script and send you two or three options to choose from, covering accent, age, and tone. Recording, direction, and audio cleanup are included. If you would rather use your own founder or an in-house voice, we will direct the session and handle the mix.

Yes. The most economical approach is to plan for it from the start, so on-screen text is built to be swapped rather than baked in. We arrange translation and native voice talent, then re-time the animation to each recording — additional languages cost considerably less than the original production.

Watch retention rather than views. Most video platforms show you an audience-retention graph, and the shape of it tells you more than any single number: a steep drop in the first five seconds means the opening is not earning attention, while a steady decline through the middle usually means the script is too long for what it is explaining. Where the video sits on a landing page, also track conversion rate against a version without it — that comparison is the only real measure of return.

Very little. Come with one sentence describing what your product does, one describing who it is for, and the single action you want a viewer to take afterwards. If you already have a deck, a rough script, or competitor videos you admire, send them over — but none of that is required. The discovery call exists to work these things out, not to test whether you arrived with them.