NetworkNeuron Insights
Explore expert articles on 2D animation, motion graphics, explainer videos, video editing techniques, and creative industry trends from the NetworkNeuron team.
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What we write about
These articles come out of real projects. When a brief teaches us something worth passing on, we write it up here rather than keeping it in the studio.
Most posts fall into three groups. Craft pieces cover technique: timing, easing, colour, and sound. Process pieces explain how a project actually runs, whether that is a 2D animation from a blank page, a motion graphics build, or an edit of footage you already have. Decision pieces help you choose, such as when an explainer video beats a live action shoot, or when motion graphics do the job better than either.
Who these are for
They are written for the person commissioning the work, not only for animators. If you are briefing your first video, start with the process posts.
How often we publish
There is no fixed schedule. We write when a project produces something worth sharing, which works out at a couple of posts a month. We would rather publish six useful pieces a year than fifty thin ones written to hit a quota — most of what passes for animation content online is the latter, and it helps nobody.
If you want new posts as they land, the newsletter link in the footer is the simplest way. It goes out only when there is something new.
Topics we cover
- Briefing a creative agency: what to prepare before the first call, and what you can decide later.
- Scripting for length: why a 60 second explainer needs roughly 150 words of narration, and how to cut to fit.
- Storyboards and style frames: what each one is for, and why changing your mind at that stage costs nothing.
- 2D versus 3D animation: which suits a product demo, and which suits a brand film.
- Live action or animation: the questions worth asking before you book a shoot.
- Cutting one production for many channels: widescreen, square, and vertical versions for social media.
- Colour grading and sound design: the two steps that most often separate finished work from rough work.
Who writes these
Posts are written by the people doing the work — the animators, editors, and designers on the projects being described, with the studio lead editing for clarity. Nothing here is outsourced to a content agency or generated to fill a calendar, which is why the examples are specific and the advice occasionally contradicts what you will read elsewhere.
Where a post recommends a tool or an approach, it is one we actually use. Where we have got something wrong on a project and learned from it, we would rather write that up than pretend it did not happen.
Suggest a topic
If you are weighing up a video project and cannot find a straight answer anywhere, send the question over. Questions from people about to commission work are the best prompts we get, and they usually turn into the most-read posts. Use the contact page — you do not need to be a client to ask.